Yesterday I mentioned where to buy promotional products for your business for items like custom notepads. These are great selling tools for any business mainly because the products are useful and have staying power. I’ve been to many trade shows over the years and I can tell you from personal experience I have used the pens, water bottles and key chains I have received and they definitely work in terms of brand recognition. What does not work for me  is the edible cookie with the company logo on it. Who came up with that idea? Once you’ve eaten it, it is no longer a reminder of the trade show booth you visited with that great product you meant to remember, but forgot because you ate it. For more information on Trade Show Success stories visit the trade show blog.